Growing up, life was a series of hard knocks for me. But for all that was lost, much was gained along the way. For one, it’s gifted me the art of empathy and nurtured my intuition. Most importantly, it’s given me life’s biggest blessing – a beautiful family that allows me to be me and inspires me to be the best version of myself.

Cliché as it sounds, I became enthralled with photography when I picked up my first camera to photograph my newborn and - tadah! - got hooked. The year was 2003. It was a moment of epiphany for me. I wanted so badly to document my family’s love language - the connection, laughter, quirks, tears, chaos, funny moments, even the quiet ones and the mundane; in essence, everything that was missing from my own growing-up years.

My new hobby became an obsession and subsequently, my creative outlet. But it wasn’t until 2016 that I turned it into a side hustle.

As a single parent then, and now a mum to three rad kiddos, financial stability was, and still is, one of the main push factors when it comes to jobs, for obvious reasons. My creative outlet, unfortunately,, remained just a side hustle in those years. Plus, I was constantly inundated with self-doubt and insecurity over the images that would express who I am versus the type of photos that would impress clients.

In 2018, after a few months into a new and demanding full-time job, I got bogged down by physical and mental health struggles. I started questioning my life purpose; what if I collapse one day without giving myself the chance to live life authentically and intentionally? How can I make my work more meaningful?

By 2019, with the blessings and support from my husband, I left the full-time job to recalibrate and focus on my overall wellness.

So here I am, back to my first love and calling. Ready to help you tell your unique story, to preserve and document a mini slice of your everyday life through honest, emotive and creative photos - tangible memories that your future self and generations will thank you for.

My greatest wish is to bring you joy through my work; show you what it’s like to truly see and feel the love and beauty amid the mundane and mayhem that surround us.

Love, Joyce
March 2020